It was complicated because after the farmer moved his cows and fences, and then we had to cover up all the holes with landscaping. “We drove around for days until we found a farmer’s field.
“The road needed to feel desolate,” Weinberg says. First, she helped locate the perfect country roadside to build cop-shaming billboards sponsored by Mildred, Frances McDormand’s angry mother of a rape victim. Hired over Skype on the strength of her Americana-themed designs for Frozen River and The Place Beyond the Pines, Weinberg met McDonagh in person for the first time at the Asheville airport, where she greeted the filmmaker with a bushel of “3BB” balloons and a sign inscribed “Welcome to Ebbing.” Inbal Weinberg on the set of ‘Three Billboards Outside Ebbing, Missouri. By the time Three Billboards Outside of Ebbing, Missouri production designer Inbal Weinberg joined up with Martin McDonagh, the writer-director had already spent months traveling the south in search of a title town.
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